From a Press Release issued by SHOEI Safety Helmet Corp:

SHOEI Safety Helmet Corp. is pleased to announce our participation in the first round of the all new Superbike Shootout series. SHOEI will have a racing services technician on site to help service the pro riders who will be in attendance.

“It has been awhile since we have seen the factory riders come to Auto Club Speedway and we are very excited to participate and enjoy some good racing back in Southern California.” – Says Matthias Beier Marketing Coordinator for SHOEI Safety Helmet Corp.